The Hospitality Hostility in Ethiopia, Addis Ababa (Ethiopian Hospitality Industry Book 1)
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Ethiopia is known for Tourism and Hospitality. She is a warm and welcoming destinations to her children from around the globe. Nevertheless, the booming hospitality industry has been crippled by the current rule. There is wrong, corrupted and forged licensing, low quality regulation, inspection and actions. The industry follows poor and traditional marketing strategies. Industry duplication, poor management and unskilled human resource operation, employment based on kinship and ethnicity, high staff turn-over, low customer satisfaction, poor sanitation, fear and retreat from up-to-date technology, counterfeit construction/ installation to energy and environment were the hostile problems identified in the hospitality industry.
Besides, technology, hospitality, customer/guest satisfaction and revenue maximization are disintegrated. Technology marketing, promotion, advertising and publicity are below the standard in the development strivings. Most are absent from the technologies sphere of influence. Humane, profit, energy and eco-friendly operationalization is a “none of my business” discourse in Addis Ababa for tech-misappropriation. Besides, social media are properly “guarded” from interpolation, techno-marketing, branding and advertising are crouched at some corners, mimicking and fraudulence are the fundamental agonies and guest safety, security and satisfaction are the forgotten businesses. Similar finding are presented and feasible recommendations are made.
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